Tea Business School
Training for the Tea and Beverage Industries
Mission Statement:
Training - Our mission is to provide superior training and to become the foremost source of tea and beverage information.
Excellence - Our mission is to passionately pursue excellence in our relationships with co-workers, associates and clients.
Attitude - Our mission is to work and play with integrity and enthusiasm; to work harder while maintaining a sweet disposition; and to commit only to those actions which we can fulfill.
Goal:
To provide you, the attendee, with the tools necessary to accomplish your tea business goals whether launching or maintaining a thriving tea or coffee business.
Requirements for Certification:
Must attend all sessions and labs, complete assignments, and finish exam to be awarded a certificate of completion.
Welcome:
Orientation and Hospitali-Tea
Introduction to the Tea Lifestyle:
Brief History and Geography of Tea
The Culture and Processing of Tea*
Health Benefits of Tea*
Guide to Proper Tea Preparation*
Tea Tasting Lab*
Economic Forecast and Tea Trends
The Roadmap for Success:
Start-Up Requirements
Developing a Business Plan of Action
What Makes a Great Location?*
Financing Options
The Golden Hours of Business*
Simple Accounting Practices
The Bottom Line – Am I Working for “WOW!” or “WIFM”?
(“Roadmap” includes incorporating tea into your present business.)
Creating An Identity – Refining Your Image:
Creating a Mission Statement
Defining Goals
Personal Image Enhancement (includes manners and tea etiquette tutorial)
The Front of the House:
Store Design and Layout*
Window Treatment and Signage
Stationery, Labels, Retail Gift and Shipping bags/boxes/wrap
The Back of the House:
How to Determine Your Equipment Needs
Equipment and Supplies Checklist
Kitchen, Dining Room and OTC Basics
Using Forms: Purchase orders; Daily Tasks; Checklists; Menu Creation; Inventory; Seating Charts; Recipes
You – The Employee Coach: Establishing guidelines, motivation, pay
Herbs, Flowers, Culinary & Beverage Presentation
Herbal Tisane Lab*
Culinary and Beverage Presentation Workshop
Edible Petals and How to Use Them
The Master Menu – Tea Selections; Tea-Food Pairings; Master Tea Menu
Explore a Variety of Tea Business Income Options
Explore Seven Tea Business Options
Public Relations
Comparison of Marketing Methods
Publicity and Advertising
Strategic Promotions and Event Planning
Using a Simplified Website or Web Presence
How to Write a Press Release*
Resources:
Pre-assignment:
Preparatory reading - A recommended reading list is provided upon enrollment.
Examinations:
Third Day – 3:00 p.m.
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